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According to the National Cancer Institute (NCI), two reasons women do not have regular mammograms are fear and lack of access to a convenient mammography facility. Rich's/ Lazarus/Goldsmith's and Nordstorm are two retail chains that hope to overcome these obstacles by opening mammography screening centers located within selected stores. They believe the friendly environment of a store-based mammography center offers not only convenience, but also a less intimidating way for women to get mammograms.
"Breast cancer is an issue that touches the lives of so many of our customers, as well as our employees," said Russell Stravitz, chairman and CEO of Rich's/Lazarus/Goldsmith's. "We hope by making this screening test more convenient, we can help save lives."
"We had been interested in this type of partnership since Nordstorm opened a similar in-store mammography center several years ago," said Vera Garofalo, director of Mammography Services for JamesCare Hospital. The Arthur G. James Cancer Hospital and Research Institute operates a center in the Columbus, Ohio, Lazarus store.
"We have had numerous calls telling us what a marvelous idea this was. The response has really been tremendous. By locating a mammography unit in the Lazarus store, a woman has convenient and easy access to a mammogram," Garofalo added.
Women waiting to be called for their mammograms are given a pager to carry while they shop. When the pager sounds, they are alerted to return for their screening which takes 15 to 20 minutes. The results are forwarded to each woman's personal physician. Appointments may be scheduled in advance, but walk-ins are accepted.
There are four stores in the Rich's/Lazarus/Goldsmith's group that operate in-store mammography units: Pittsburgh, Columbus, Cincinnati, and Atlanta. The units are certified by the US Food and Drug Administration (FDA), and all mammography technologists are certified by the American Registry of Radiologic Technologists. Nordstrom has two clinics, one in the Los Angeles area and one in Skokie, Ill.
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